Top 10 Network TV Show Websites – Week Ended 01-10-09
Highlights: ABC’s The Bachelor was the No. 1 TV show website among the broadcast networks. FOX’s America’s Most Wanted was the No. 2 most-visited site, followed by NBC’s The Biggest Loser at No. 3....
View ArticleTop 10 Investment/Finance Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePC Market Growth Crashes in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments were down 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC’s Worldwide...
View ArticleAutomakers Still High on Global Top 20 Ad List
Despite experiencing the largest overall category drop in ad spending in the third quarter of 2008 (Q308), seven of the top 20 largest global advertisers were car manufacturers, according to Nielsen,...
View ArticleGlobal Ad Spend in Print, TV, Radio Grows 2.9% in Q3 ’08
While the tremors of the financial crisis in mid-2008 impacted almost every industry and region, overall global advertising markets held strong in Q3 2008 to post 2.9% growth in newspapers, magazines,...
View ArticleRetail Outlook 2009: Younger Shoppers to Spend More
More than two-thirds (69%) of US adults plan to spend less at retailers in 2009 than they did in 2008, but 58% of those ages 18-24 plan to spend the same or more, especially at mass merchants,...
View ArticleTop 50 Web Rankings for December: Retail, Shipping Traffic Up
December saw increased traffic to retail sites and gains for shipping and weather properties as Americans shopped for bargains and deals online, sent and waited for packages, and considered travel...
View ArticleTop 10 Community-based Organization Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet-Advertising Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – December 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleMost Prestigious Occupations: Firefighter, Scientist Top List
The occupations of firefighter and scientist have the most prestige among Americans this year, while real-estate brokers, accountants and stockbrokers are regarded poorly and score at the bottom of the...
View ArticleCeleb Product Hawkers Fail to Sway Consumers
Though the media feeds consumers a constant stream of minutiae about celebrities’ private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by...
View ArticleTop 10 Community-Based Organization Websites – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended August 7, 2009
Below are this week’s links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up, but still may be worth a peek: (more…)
View ArticleWord-of-Mouth Spending to Reach $3 Billion by 2013
Spending on word-of-mouth (WOM) marketing from 2007 to 2008 rose 14.2% to $1.54 billion, and is expected to hit $3 billion by 2013, according to a report based on extensive WOM research from PQ Media....
View ArticleMen Ogle Women; Women Ogle Clothes
Men will spend almost one year of their lives ogling women, while women will spend nearly the same amount of time deciding what clothes to wear on various occasions, according to several recent...
View ArticleNewspapers ‘Back from Brink’ of Doom
Despite high-profile bankruptcies and doom-and-gloom forecasts for traditional media, Borrell Associates predicts that print newspaper revenues will stop declining this year and rebound 2.4% in 2010 as...
View ArticleTop 10 Internet Advertising Websites – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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